This article belongs to: Collaborative Working Environments
Can Behavioral Economics Help Agency Creative?
Anyone employed in the marketing world has felt the frustration of recommending an engaging idea to a client, only to encounter pressure to excessively justify its relevance. Behavioral Economics can help ease the pain of that conversation by providing a specific model and - and increase the likelihood of selling a strong, engaging idea.
Can Behavioral Economics Help Agency Creative?
from www.psfk.com/2010/03/can-behavioral-economics-help-agency-creative.html